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  • Web Design

    web design


    I try to make every website I design as individual and unique as possible, bringing your brand to life through the internet, synchronising it with social media and optimising it for search engines.

    Ensuring that people find your site quickly and easily, and that when they do they remember it!

    I can also offer solutions for e-commerce, content management systems, and mobile devices.

    You can view examples of my work in my portfolio.
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  • Branding | Logo Design

    branding


    I like to take the time to listen to your ideas, your hopes, your aspirations and objectives. Fully understanding who you are, your core values and your target audience. We can then take your ideas from conception, nurture them and develop effective design solutions that best communicate who you are to the people that will want to know.

    Starting with logo design this service extends from stationery design through to full branding guidelines.

    When ready to go you will want to establish, nurture and develop your brand through the website design and other forms of graphic communication.
  • slide 4
  • clothing designs coming soon

  • slide 5
  • video editing details coming soon

  • photography


    I picked up photography as a way of entertaining myself while being dragged along on walks with my wife.

    I am just an amatuer, but I enjoy it and have been known to photograph the occasional wedding.
  • latest project

    latest project


    Character design, branding and artwork for The Aquatic Academy website - theaquaticacademy.co.uk

    The characters and the brand were designed to reflect the all inclusive, and fun nature of the The Aquatic Academy in a way that is non threatening.
  • Hillcrest International School

    www.hillcrest.ac.ke

    Website design for an international school in Nairobi, Kenya. Hillcrest International School.

    The school is divided into four stages, each with it's own sub-site. The focus needed to be on ease of navigation though the vast amount of information available, with clear links to the most important items such as the calendar, newsletter and prospectus.

    NB Logo design by others.

    UK Commercial Gas

    www.ukcommercialgas.co.uk

    Commercial gas engineering company who were targetting national and government contracts. The brief was for a professional brand that while aligned with the industry had it's own sense of individuality that lifted it above the competition.

    The color palette, imagery and motif aligned the brand to the industry. The standard of imagery, advanced CSS3 styles and alternative layout sets it apart from the competition.

    NB Logo design by others.

    Freedom Surfboards

    www.freedomsurfboards.com

    Custom designed and hand made timber surfboards made in Australia.

    The client required a cost effective web site that was easy to update with new board designs. A custom designed Wordpress site was used as a solution.

    The design brief was for a cool, contemporary image but to draw inspiration from the retro feel and natural materials used in the construction of these surfboards.

    NB Logo design by others.

    Garden Craft Wales

    www.gardencraftwales.com

    Website design for a garden management and landscaping company.

    The site needed to reflect the clients brand of being friendly, approachable, passionate about their work and knowledgable. This was achieved through the bold use of colour, illustration style and typeface.

    NB Logo design by others.

    Heist

    www.circusheist.co.uk

    Branding, website design and promotional material for a local theatre production.

    The production, aimed at teenagers and older, is a fun circus act that draws inspiration from heist movies and the branding hopefully reflects this.

    The website also needed strong social media integration as well as image galleries and embedded videos clips.

    Per Capita

    www.percapita.co.uk

    Website design and brand development for a Salon.

    Here the brand was aligned with that of the fashion industry with the use of a simple typeface and large white spaces, but the bold use of colour and imagery helped to bring through a sense of the personality and experience of the salon.

    NB Logo design by others.

    Kath Rees-Peak

    www.kreespeakharp.co.uk

    Logo design and promotional material for a professional harpist.

    The brand was developed to reflect the classical image of the instrument but with a modern contmeporary twist.

    Consult-M

    www.consult-m.com

    Brand development, website and stationery design for an independent management consultant.

    Given the target audience of the website it was important to look and feel professional, and to get as much information across as simply and quickly as possible.

    The client also felt it important to convey a sense of their personality. This was achieved through the idea of different hat styles to represent the different areas of expertise.

    Bali Life Foundation

    www.balilife.org

    The Bali Life Foundation is a charity who work with street children in Bali, Indonesia.

    Design development for this project went from concept through to final branding, including the production of a logo, website, leterheads, business cards, and promotional material including flyers, posters and banners.

    The website was designed to firstly enable easy access to information about the charity, then to link people through social media, and finally to encourage people to support the charity.

    LPL Photography

    www.lplphotography.co.uk

    Branding and website for a freelance photographer.

    The website was designed to showcase the photographers work through galleries and by changing the background image on each page reload.

    Bible Educational Services

    www.besweb.org

    BES is a christian charity who produce a range of educational resources for children.

    Design work includes the production of four eight page monthly activity sheets, on-going brand development and promotional material.

    The website is targeted at adults who deliver the syllabus to children, and is designed to allow for easy access to the extensive range of material available. Google maps and social media have been integrated to allow the networking of those who deliver the material.

    Postal Bible School

    www.postalbibleschool.com

    Being affiliated with BES the PBS site uses the same template as the BES site but with a different colour scheme to target a younger market.

    Project also includes promotional material and a branded Facebook page.

    Cosmeston Church

    www.cosmestonchurch.com

    Branding, website and promotional material for small community church.

    Muted colours and clean design to try and draw people in, social media and google calendar integration to develop online community and keep people informed of various events.

    Elite Property Inventories

    www.elitepropertyinventories.com

    Small brochure site for a property inventory specialist, where the focus was on a clean, simple, professional design.

    NB logo design by others.
  • The Designer


    Skills Adobe Creative Suite
    QuarkXpress
    HTML & CSS
    Special Move
    Drinking 17cups of coffee per day
    IT (no)Support


    If you're computer isn't broken this guy
    can remedy that in an instant.
    Special Move
    Getting pennies lodged in CD slot.
    The Debt Collector


    This is who we send around if you don't
    pay on time - BEWARE!
    Eats Cheerios
    Favourite Film Monsters Inc
    Special Move Tantrums

latest project

latest project

Character design, branding and artwork for The Aquatic Academy website - theaquaticacademy.co.uk

about

Embryo Design is run by freelance designer Steve McDonald, I enjoy design, but my passion is exploring and developing real meaning behind the designs I produce. Find out more about the "team" here...


portfolio

Branding, websites, promotional material, stationery - check out my design work in the portfolio.

contact


m: +44 (0) 7968 094270
e: info@embryodesign.co.uk
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